Optimizing the Shine of MyBrilliantStar's Online Presence
Used Skills:
- SEO Optimization: Addressed technical issues, improved meta tags, and resolved keyword cannibalism.
- Content Creation: Developed SEO-friendly content and optimized text-to-HTML ratio.
- Technical Auditing: Conducted a detailed site audit and implemented fixes using SEMrush and other tools.
- Traffic Analysis: Tracked organic traffic trends and keyword performance to drive improvements.
- Alt Text & Image Optimization: Enhanced product images for accessibility and SEO.
Facts:
- Industry: E-Commerce (Shopify)
- Role: SEO Specialist
- Duration: November 1st – current
- Team Size: Individual Contributor
Enhancing site health and optimizing SEO
Enhancing site health and optimizing SEO
MyBrilliantStar is an e-commerce store specializing in high-quality German products, including Moravian stars and Marolin ornaments. As a Shopify-based online business, it relies heavily on its digital presence to attract customers during the holiday season. However, when I began working on the project, the website faced significant technical and SEO challenges.
The site audit revealed numerous issues, such as broken links, missing and duplicate meta descriptions, missing H1 tags, keyword cannibalism, and a low text-to-HTML ratio. These problems negatively impacted the site’s performance, user experience, and organic visibility. Over two months, I implemented a range of improvements to address these challenges.
I started by resolving technical issues, including fixing internal and external linking problems and redirecting broken links. I optimized metadata by writing unique meta descriptions and resolving duplicate title tags. To enhance the text-to-HTML ratio, I developed informative, SEO-friendly content that aligned with the brand’s identity. Additionally, I added descriptive alt texts to images, improving both accessibility and search rankings.
These efforts resulted in a measurable improvement in site performance. The site health score increased from 72% to 89%, critical errors were reduced from 235 to zero, and overall site issues dropped from 6,590 to 3,787. These technical optimizations also contributed to a slight increase in organic traffic and sales compared to previous holiday seasons, which is noteworthy given the seasonal nature of the business.
Furthermore, I identified opportunities for blog content to support long-term SEO growth and helped improve keyword rankings for several terms, enabling the website to perform better in search engine results.
This project is still ongoing, and I continue to work closely with MyBrilliantStar as an SEO specialist. Together, we are building on these improvements to strengthen the brand’s online presence and drive sustained growth. This work not only showcases my technical expertise but also highlights my ability to deliver tangible results through strategic problem-solving and content optimization.
Used Skills:
- SEO Optimization: Addressed technical issues, improved meta tags, and resolved keyword cannibalism.
- Content Creation: Developed SEO-friendly content and optimized text-to-HTML ratio.
- Technical Auditing: Conducted a detailed site audit and implemented fixes using SEMrush and other tools.
- Traffic Analysis: Tracked organic traffic trends and keyword performance to drive improvements.
- Alt Text & Image Optimization: Enhanced product images for accessibility and SEO.
Facts:
- Industry: E-Commerce (Shopify)
- Role: SEO Specialist
- Duration: November 1st – current
- Team Size: Individual Contributor