Enhancing SEO and User Experience for Huss Incense
Skills Used:
- SEO Optimization: Conducted a thorough audit and resolved technical issues such as broken links, missing H1 tags, duplicated title tags, and missing meta descriptions.
- Keyword Targeting: Implemented targeted SEO strategies to improve keyword rankings, resulting in higher visibility for key product categories.
- Content Creation: Developed SEO-optimized blog posts to engage customers and drive organic traffic to the site.
- User Experience: Enhanced the website’s user experience by addressing site errors, improving navigation, and fixing issues impacting functionality.
- Technical SEO: Improved site health by fixing missing alt text and resolving other critical site issues.
Facts:
- Industry: E-commerce, Retail
- Role: SEO Specialist and Digital Marketer
- Duration: Ongoing collaboration
- Team Size: Small, individual contributions
Overcoming Technical Challenges to Improve Search Rankings and Drive Growth in the E-commerce Market
Overcoming Technical Challenges to Improve Search Rankings and Drive Growth in the E-commerce Market
Huss Incense is an online store specializing in unique incense products, including incense cones and specially designed incense burners such as miniature ovens. When I began working with the company, the website had numerous issues, such as broken links, missing meta descriptions, duplicated title tags, and accessibility issues like missing alt text. These technical problems were hindering the site’s performance, SEO rankings, and overall user experience.
I began by conducting a comprehensive audit of the website and implemented various technical fixes to resolve these issues. I focused on improving SEO by addressing the missing H1 tags, broken links, and metadata issues, which led to better indexing by search engines and a more user-friendly experience.
In addition to technical improvements, I developed an SEO-focused content strategy. I researched keywords relevant to Huss Incense’s products and integrated them into the site’s content. This included writing and optimizing blog posts that were strategically crafted to drive organic traffic and target high-ranking keywords.
These efforts resulted in significant improvements in site performance, user experience, and organic search rankings. The website now ranks higher for targeted keywords, which has contributed to an increase in traffic and potential sales.
The project is ongoing, and I continue to work on refining the SEO strategy, content, and website health to further support Huss Incense’s growth in the competitive online market.
Skills Used:
- SEO Optimization: Conducted a thorough audit and resolved technical issues such as broken links, missing H1 tags, duplicated title tags, and missing meta descriptions.
- Keyword Targeting: Implemented targeted SEO strategies to improve keyword rankings, resulting in higher visibility for key product categories.
- Content Creation: Developed SEO-optimized blog posts to engage customers and drive organic traffic to the site.
- User Experience: Enhanced the website’s user experience by addressing site errors, improving navigation, and fixing issues impacting functionality.
- Technical SEO: Improved site health by fixing missing alt text and resolving other critical site issues.
Facts:
- Industry: E-commerce, Retail
- Role: SEO Specialist and Digital Marketer
- Duration: Ongoing collaboration
- Team Size: Small, individual contributions