Troika Canada – SEO & Site Health Optimization
Used Skills:
- Technical SEO: Identified and resolved indexing issues, broken links, and duplicate content using SEMrush.
- Website Auditing & Error Resolution: Conducted a full site audit, fixing 4xx/5xx errors and improving internal linking.
- On-Page SEO Optimization: Optimized H1 tags, meta descriptions, and structured content for better visibility.
- Keyword Research & Strategy: Researched and implemented high-intent keywords to boost rankings and traffic.
- Performance Tracking & Analytics: Monitored SEO improvements using SEMrush, analyzing site health and traffic growth.
- Internal & External Link Management: Fixed broken internal and external links to improve navigation and crawlability.
- Content Optimization: Enhanced product descriptions and category pages for SEO and user engagement.
Facts:
- Industry: E-commerce (Retail & Accessories)
- Role: SEO Specialist
- Duration: 90 Days Optimization Project (Ongoing Improvements)
Key Takeaways
- 97.97% reduction in total site issues (from 83,571 to 1,693).
- 99.84% decrease in critical errors (from 6,360 to 10).
- 99.75% decrease in warnings (from 12,277 to 31).
- 99.95% decrease in notices (from 64,934 to 31).
- 18% increase in site health (from 75% to 93%).
- 5.78% increase in organic visibility.
- 13.21% increase in organic traffic.
- 25.36% improvement in average keyword position.
E-commerce SEO & Site Health Optimization for an Online Retailer
E-commerce SEO & Site Health Optimization for an Online Retailer
Troika Canada is a diverse e-commerce store offering a wide range of products, including construction pencils, keychains, backpacks, flashlights, and desk accessories. The primary goal of this project was to enhance website health and search visibility by addressing technical SEO issues, optimizing content, and improving overall site performance. Through strategic optimizations, the website became more efficient, user-friendly, and better positioned in search rankings.
90 Days of SEO Improvements: Results & Next Steps
Over a 90-day period, I conducted a comprehensive SEMrush audit and implemented key SEO enhancements, significantly improving Troika Canada’s website performance. Total site issues were reduced by 97.97% (from 83,571 to 1,693), while critical errors dropped by 99.84%. As a result, site health increased from 75% to 93%, leading to measurable improvements in search performance.
Beyond technical fixes, these optimizations also contributed to a 5.78% increase in visibility, a 13.21% boost in organic traffic, and a 25.36% improvement in average keyword positions.
Next Steps: Scaling SEO Strategy
Moving forward, the focus will be on expanding the keyword strategy through blog content, targeting high-intent search queries. Additionally, further optimizations in product descriptions and category pages will help strengthen the site’s authority and engagement, driving sustained organic growth.
Used Skills:
- Technical SEO: Identified and resolved indexing issues, broken links, and duplicate content using SEMrush.
- Website Auditing & Error Resolution: Conducted a full site audit, fixing 4xx/5xx errors and improving internal linking.
- On-Page SEO Optimization: Optimized H1 tags, meta descriptions, and structured content for better visibility.
- Keyword Research & Strategy: Researched and implemented high-intent keywords to boost rankings and traffic.
- Performance Tracking & Analytics: Monitored SEO improvements using SEMrush, analyzing site health and traffic growth.
- Internal & External Link Management: Fixed broken internal and external links to improve navigation and crawlability.
- Content Optimization: Enhanced product descriptions and category pages for SEO and user engagement.
Facts:
- Industry: E-commerce (Retail & Accessories)
- Role: SEO Specialist
- Duration: 90 Days Optimization Project (Ongoing Improvements)
Key Takeaways
- 97.97% reduction in total site issues (from 83,571 to 1,693).
- 99.84% decrease in critical errors (from 6,360 to 10).
- 99.75% decrease in warnings (from 12,277 to 31).
- 99.95% decrease in notices (from 64,934 to 31).
- 18% increase in site health (from 75% to 93%).
- 5.78% increase in organic visibility.
- 13.21% increase in organic traffic.
- 25.36% improvement in average keyword position.
Progress Tracking
Position Tracking
