Laying the Groundwork for Digital Success
Used Skills:
- Content Creation: Photography, drone operation, and video production to create compelling visuals.
- Social Media Marketing: Crafting and publishing engaging LinkedIn posts and blogs.
- SEO Optimization: Improving website content to enhance search engine visibility.
- Strategic Planning: Writing competitor analyses and crafting detailed proposals.
- Communication: Collaborating with site workers and managers to gather insights for authentic storytelling.
Facts:
- Industry: Construction
- Role: Digital Marketing Specialist (Intern)
- Duration: May 2023 – October 2023
Creating impactful content and enhancing visibility in the construction industry through innovative digital marketing strategies.
During my co-op placement, I worked as the sole Digital Marketing Specialist at TerraCana Foundation Solutions, a construction company specializing in foundation solutions. This role provided a unique opportunity to independently manage various aspects of digital marketing, which challenged and significantly improved my problem-solving and organizational skills.
My primary focus areas included content creation and social media marketing. I frequently visited work sites to document projects, interacting with foremen, project managers, and workers to gain an in-depth understanding of their operations. Equipped with a camera and a drone provided by the company, I captured compelling visuals. For most sites, I submitted drone flight permission requests, which were usually approved, allowing me to create high-quality photo and video content.
Using the collected material and insights, I designed LinkedIn posts, created blog content for the company website, and produced engaging videos. Beyond content creation, I took on additional tasks such as designing and laminating QR code flyers for info booths, drafting a proposal for branded vehicle decals, conducting competitor analysis, and improving SEO for blog posts. To ensure smooth onboarding for future hires, I also authored a detailed handbook outlining my responsibilities and processes.
This role was highly rewarding, as it allowed me to explore diverse tasks and enhance my communication skills while gaining valuable knowledge about construction work and foundation solutions. Moreover, it provided a hands-on learning experience in digital marketing, making it one of the most impactful jobs in my career so far.
Used Skills:
- Content Creation: Photography, drone operation, and video production to create compelling visuals.
- Social Media Marketing: Crafting and publishing engaging LinkedIn posts and blogs.
- SEO Optimization: Improving website content to enhance search engine visibility.
- Strategic Planning: Writing competitor analyses and crafting detailed proposals.
- Communication: Collaborating with site workers and managers to gather insights for authentic storytelling.
Facts:
- Industry: Construction
- Role: Digital Marketing Specialist (Intern)
- Duration: May 2023 – October 2023
Case Study
