About Me

I’m a digital marketing strategist and web designer based in the Greater Victoria area. My work sits at the intersection of design and results: I build WordPress and Elementor sites from the ground up, then handle the SEO, content, email marketing, and social media that make sure the right people actually find them.

I currently work as Digital Marketing Strategist with TerraCana Foundation Solutions, and previously served as Secretary and Digital Marketing Strategist for the German Canadian Business Association — where I ran everything from LinkedIn and email newsletters to board meeting minutes and event logistics.

I’ve partnered with businesses across construction, immigration consulting, counselling, medtech, and community organizations — each with a different audience and a different definition of success. What stays the same is the process: understand the business first, then design and write toward a clear goal, not just a good-looking page.

How I Work

  • Full-scope WordPress/Elementor builds — designed and developed from a blank page, not a stretched template
  • Data-informed SEO, using tools like Semrush to track keywords, rankings, and traffic
  • Clear, plain-language communication — no jargon dumps
  • Comfortable under deadline, including stepping in during peak seasons